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Rugged Outdoor Gear
Out in the wilds there's only one important thing, staying alive. It's easy to get lost in technology that's great up until the moment it fails, and that's when you discover you chose the wrong gear. This can be an expensive mistake.
Most gear that John supplies is designed, manufactured, tried and tested in the rugged outdoors that is Africa and brought exclusively to you. By keeping it simple and low-tech, the weakest links will not be the things you need most.
Good enough for renowned survival experts around the world, why not for you too?
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